#Steamed toau driver#
The key driver of these new figures was the AU$2.50-$5 segment, which increased by 15% to 20m litres. The AGWA reported that exports to Asia increased 8% to 40m litres worth AU$224m, with bottled exports recovering to levels recorded before the full effect of the austerity measures came into effect. While the segment only accounts for 0.8 per cent of the total volume, it contributes 8 per cent of the total value of bottled exports.” “The ultra-premium above A$50 segment grew 55 per cent, hitting a record A$107 million.
“We’ve seen rises in wine exports in all premium price segments: the A$7.50-$9.99 price segment increased by 5 per cent to 15 million litres and by 15 per cent in the A$10.00 and above segment to 17 million litres. The average value of exports remains a steady AU$2.60 per litre.Ī depreciating Australian dollar helped exports, as did a record harvest in Spain in 2013 which helped push down prices on bulk wine.ĪGWA’s acting chief executive, Andreas Clark, said: “It’s encouraging to see the value of Australian wine exports in positive growth for the first time since 2007 and increasing demand for our premium wines was a major contributing factor to that growth. Wine-australiaOverall exports grew 1.9% in both volume and value over the course of 2014 to 700 million litres worth AU$1.8bn, with the five biggest export markets being the US, UK, China, Canada and Hong Kong.Īccording to the Australian Grape and Wine Authority (AGWA), the increase in value is the first time since 2007 that Australia has posted positive value growth.
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